Messages
7/8/2022
18 : 14
💪 Keep getting better
Product Discovery for Existing Products When you work on an existing product, you more than likely understand the key problem you're trying to help your customers solve. That doesn't mean you
7/1/2022
15 : 54
🔨 New vs existing product
How Product Management changes through the product life cycle If there's one place where the phrase “it depends” really applies, it's deciding which product management techniques to use based
6/29/2022
13 : 54
You're invited -- product data, managing product people, vital product skills
Secrets behind getting your team — and even your users — to use data TOMORROW! @ 1:00 PM EST For many of our products — whether the data is meant to be used by our teams or even our customers and users
6/27/2022
17 : 4
INDUSTRY group discounts closing soon; Scholarships + Call for Speakers open!
Hi there, Just a quick note to let you know that our group discount for INDUSTRY: The Product Conference this Fall is closing up soon! Groups of 3+ can get 20% off any pass — and groups of 10+ can save
6/24/2022
16 : 54
🏆 Your product's success
Success Metrics for New Products It's not possible to know if your product idea will succeed before you introduce it. That doesn't mean you can't tell if your product is succeeding once you
6/21/2022
17 : 34
You're invited -- using data in your product (your team & customers)
Secrets behind getting your team — and even your users — to use data Thursday, June 30th @ 1:00 PM - 2:00 PM EST ATTEND ONLINE For many of our products — whether the data is meant to be used by our
6/17/2022
17 : 54
🚀 Get your product launch right
Product Launch Plans You put all that effort into creating that new product. The last thing you want to happen is release it to the world and… crickets. Here's some advice on how to launch your
6/17/2022
2 : 17
🏃 Escape the feature factory
The Ultimate Guide on Escaping the Feature Factory In the product management world, no team wants to become a feature factory. Despite this awareness, some teams over time slowly fall into the build
6/14/2022
18 : 44
👀 Look who's coming in September [plus group rates end this month!]
INDUSTRY: The Product Conference (September 19-21 in Cleveland, Ohio) attracts a diverse group of companies. From large retail stores to B2B SaaS companies, consumer apps, and even national media
6/10/2022
18 : 34
🚗 Roadmap for a new product
Roadmaps for New Products It's always annoying when people ask you to predict the future. It's especially annoying when the product you're developing is brand new. While your predictions
6/7/2022
16 : 54
📈 Grow product-led company extremely quickly
🚀 Find out why Product-Led Growth (PLG) as a go-to-market strategy is more popular than ever before. GET FULL REPORT PLG companies have the opportunity to grow extremely quickly with extreme efficiency
6/4/2022
2 : 34
⁉ Product known unknowns
Product Discovery for New Products A big part of Product Management is dealing with unknowns. When you work on an existing product, those unknowns seem somewhat manageable because you have information
6/2/2022
16 : 54
You're invited -- Bridging the Gap Between Your Product and Customers
Bridging the Gap Between Your Product and Customers Tuesday, June 14th @ 12:00 PM - 1:00 PM EST ATTEND ONLINE You have an awesome idea to build for your product, but how are you communicating that to
5/27/2022
14 : 14
✔ Feels good to be validated
Use product validation to avoid big product failures We've said before that it's ok to fail as long as you learn from it. We stand by that statement, but it doesn't mean you shouldn't
5/26/2022
16 : 4
⭐ Stellar agenda for Product Management conference in September
REGISTER TODAY - SAVE $100 by May 31 with code: SAVE682 Bringing a group? Email mike@productcollective.com for an even bigger discount! Come for the agenda, stay for the good times and life-long
5/20/2022
15 : 56
😕 Failing AB tests
Is it possible to fail an A/B Test? We're trained from our early days in school to want to pass tests and avoid failing a test. That makes sense when the purpose of a test is to measure your
5/19/2022
16 : 25
You're invited - getting product & customer insights... and more
Breaking Into the World of Product Management TODAY! @ 1:00 PM EST Let's face it — making your way into the world of product management probably wasn't so easy. Very few of us went to school
5/13/2022
16 : 54
📐 Testing your product
Running Product Experiments It's a widely held belief that product teams should experiment, so why aren't more doing it? One reason could be that they aren't sure how to translate the
5/10/2022
16 : 54
You're invited -- Breaking into the world of Product Management
Breaking into the world of Product Management Thursday, May 19th @ 1:00 PM - 2:00 PM EST ATTEND ONLINE Let's face it — making your way into the world of product management probably wasn't so
5/6/2022
16 : 54
💡 Not a good idea
When generating ideas, more is not always better Ideas are an important input to the product development process. And like many other processes, the rule of garbage in, garbage out certainly applies.